Many people who buy SEO services measure the success of SEO by how well they’re doing with specific keywords, the cost of their content output, or their own perceived ROI of their link building efforts. While these are important factors to track, they don’t exactly measure how your investment is returning more money for your business….
Confession time: I’ve bought links during my SEO career. Across my historic link-buying campaigns, I spent $40,501 to acquire 551 backlinks. This puts the average cost of a paid backlink for my campaigns at just $74. This study from Ahrefs puts the cost of a paid link at $361.44. So how much paid backlinks cost…