Content Marketing Services for PR, Search, and Social Media

We build content that’s designed to drive visibility everywhere. Through search engines, social media, and on websites around the internet that your customers are reading.

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Check out some recent samples

Recent Sample

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Recent Sample

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Recent Sample

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How we write content

Step 1: We plan for ROI

After an initial discussion with you about your goals, we begin with initial topic research based on your business objectives.

These topics could be to drive sales, get attention on social media, earn backlinks, or a combination of these!

In any case, we want to make sure we’re building content that has the potential to drive customers into your business in the short term, but drive PR and SEO benefits in the longer term.

Step 2: We draft initial outlines

These outlines will show you the plan for each piece of content. They are prepared by marketing professionals and are used as guidelines for the writers who then draft the final content piece. Once these are complete, we start writing.

Step 3: We build, publish, and promote the content for you

The completed content asset will have been written by a subject matter expert and edited for grammar, spelling, and SEO by a specialist editor. Finally, the content will be published on your site with SEO perfection.

Additionally, every piece of content will go through a customized social media sequence that’s designed to drive engagement on the channels of your choice.

After that, we send the content asset out to journalists, influencers, and bloggers for additional exposure and backlinks.

Content Marketing Packages

Monthly Piece

$5,500

MONTH

  • Topic research and monthly content planning.
  • SEO strategy for the content.
  • Social media strategy for the content.
  • Pitching strategy for the content.
  • 2,000 words of content (1 piece).
  • Publishing to your CMS and formatted for readability and UX.
  • 5 social media posts to promote the content (0-200 words/post).
  • 3 custom graphics.
  • 1 featured image.
  • Copywriting and outreach campaign development for 1 campaign.
  • Pitching to 100 contacts.
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Bi-Monthly Pieces

$12,600

MONTH

  • Topic research and monthly content planning.
  • SEO strategy for the content.
  • Social media strategy for the content.
  • Pitching strategy for outreach to bloggers, journalists, and influencers.
  • 4,000 words of content (2 pieces).
  • Publishing to your CMS and formatted for readability and UX.
  • 10 social media posts to promote the content (0-200 words/post).
  • 6 custom graphics.
  • 2 featured images.
  • Copywriting and outreach campaign development for 2 campaigns.
  • Pitching to 300 contacts (150 per piece).
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Weekly Pieces

$29,800

MONTH

  • Topic research and monthly content planning.
  • SEO strategy for the content.
  • Social media strategy for the content.
  • Pitching strategy for outreach to bloggers, journalists, and influencers.
  • 10,000 words of content (4-5 pieces).
  • Publishing to your CMS and formatted for readability and UX.
  • 20 social media posts to promote the content (0-200 words/post).
  • 12 custom graphics.
  • 6 featured images.
  • Copywriting and outreach campaign development for 4-5 campaigns.
  • Pitching to 750 contacts (~150 per piece).
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FAQ

What industries do you work in?

Because we map subject matter experts into the content instead of hiring generalist writers, we can write for any industry. Even the most specific and granular topics.

If we don’t have a writer on staff for your project, we recruit one. The process of recruiting a writer is at no charge to you. We see it as a way to continue building our network of writers.

What kind of reporting do you do?

At the beginning of each month, you’ll get a content roadmap for the upcoming month. In this same report, you’ll also receive links to newly published content if you’re beyond your first month with us.

As for your level of involvement with the process, you have the option to review the content at the outline, first draft, and final draft stages to suggest changes. We allow up to three revisions.

Additionally, we’ll set up a Google Data Studio dashboard for you to track your performance over time. This is optional with a $500 setup fee because we’ll need to connect lots of data sources and make sure your tracking is set up properly in Google Analytics.

So in summary, here’s what you get for reporting:

  • Content Plan Updates – When new content ideas are added to your pipeline, we’ll send you an email with our reasoning.
  • Google Sheets Access – In here, you’ll be able to see the full content roadmap with links to the docs and live versions of published articles.
  • Content Alerts and Approval Requests (Optional) – You have the option to review content at the outline, first draft, and final draft stages as part of the process. If you prefer we handle everything, you can opt out of the reviewing portion.
  • Complete Google Data Studio Dashboard – There’s a $500 setup fee, but we’ll set up a dashboard for you to measure the SEO performance of your content. You have access to this dashboard throughout the course of our engagement.