Link building is hard. In fact, most SEOs say it’s their least favorite part of their job. Most website owners struggle to build links that move rankings for their website. Others resort to buying backlinks out of frustration rather than earning them. If this sounds like you, you’ve come to the right place. In this article, we…
It’s standard practice to look up a local business online before calling for their services. In fact, 35% of consumers search online multiple times per week to find local products and services, including plumbing. An estimated 21% of consumers report using an internet search for this purpose on a daily basis. This makes it important…
Online reviews are a powerful deciding factor for consumers. Since the pandemic, more people rely on online reviews to determine whether a business will offer products or services that will satisfy their expectations. Sites like Google, Yelp, Tripadvisor, and Facebook contain loads of consumer-generated reviews. And as time goes by, more people post reviews on…
Guest posting is a fantastic way to build backlinks and get some digital PR exposure for your brand. In fact, when it comes to getting content published on other websites, many digital PR and link building agencies leverage guest posting because they can control the content. Many journalists receive as many as 50+ pitches per…
If you’re reading this, you’ve probably heard a little bit about the basics of SEO and know that you need to change some tags on your website, or something. But it also has to be fast, right? And get backlinks? Let’s clear things up with an in-depth beginner’s guide. Here are 10 steps to optimize…
If there’s one thing that’s constant in PR, it’s change. Brands and organizations are constantly finding new ways to get mentioned in the media. What was traditionally newspapers and TV has now turned into blogs and podcasts as people continue to consume more content online. Here’s a snapshot of where things are based on our…
In this article, I’m going to walk you through exactly how I’ve used HARO to land PR and backlinks for myself and clients. I’ve used this process to get mentioned in places like CNET, American Express, MarketingSherpa, and others. Here are the 3 steps to successfully using HARO to land powerful PR placements and get…
If you want to rank your local business higher in Google, you’re going to need backlinks. According to local SEO statistics, like these results from a WhiteSpark survey, backlinks are a contributing factor in organic and map pack rankings. However, unlike traditional link building, local SEO requires that you attract backlinks from local websites, specifically….
Now more than ever, it’s important for businesses to get Google reviews. Local buyers are turning to online reviews for information from their online peers about who they can trust. In this article, we’ll cover why Google reviews are important and some ways to get ones that drive powerful results for your business online. Why…
If you want your business to show up at the top of a Google search, getting your Google Business Profile right is a must. The ranking factors associated with your Google Business Profile account for as much as 36% of the factors that determine where Google positions you in the search results. Nobody really knows…
By Nicholas Rubright 