Content Pitching Services

Got a video, infographic, blog post, or other piece of content you want coverage for? Our pitching services get your work in front of the audience you’re after by targeting the journalists and bloggers who influence them.

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Content pitching services

Step 1: We determine your objective and review your content

During an initial call, we’ll review the content you’re looking to pitch and build a strategy around it to get bloggers, journalists, and influencers to share the content.

The goal of the campaign is to align the outreach targeting and messaging with something our outreach targets want to talk about, but that also helps you grow your business with profitable outcomes, such as new sales, email subscribers, or social media followers.

Good campaign outcomes are mostly a result of good content. Good pitching can only work to get successful outcomes if the content is good, so we assist you in this before moving forward.

Step 2: We conduct audience research and build messaging

Before we can pitch journalists, influencers, and bloggers, we need to know what they’re talking about, what they care about, and why they share things.

We conduct a deep analysis of your targets so we can construct messaging that’s designed to encourage them to check out and share your content.

As we run the campaign, we iterate on this based on the responses we’re getting, but we get a strong start with deep audience research.

Step 3: We build a list, pitch your content, and manage relationships

After the content is screened, the audience research is complete, templates are built, and the campaign is prepared, we start pitching your content to bloggers, journalists, and influencers to encourage them to share it with their following.

When we get responses, we manage them on your behalf inside of the mailbox. Our PR professionals know how to negotiate placements with your targets because we know what they want based on 10 years of pitching experience.

After pitching starts, successful placements can take anywhere from a few days to a few months to land. This is partly based on the performance of your campaign and partly based on blogger, journalist, and influencer scheduling decisions.