Category: Marketing

ASO Backlinks – Do Backlinks Help with App Store Optimization?

By Nicholas Rubright
Jan 06, 2022

Because link building is so important for search engine optimization (SEO), app developers who are familiar with the practices of SEO often assume the same is true with app store optimization (ASO). Unfortunately, there is no evidence that backlinks directly impact ASO performance. This case study from YellowHEAD actually points to evidence that backlinks have zero direct impact on ASO…