In today’s fast-paced media landscape, getting your message heard requires strategic communication. A press release remains one of the most effective tools for disseminating newsworthy information to a broad audience through media channels. But what exactly is a press release, and how do you craft one that truly captures attention and attracts coverage from journalists?…
Being a strong driver of brand mentions, backlinks, and online brand activity makes digital PR one of the most powerful ways to influence your brand’s AI visibility. Check out the data below: Understanding the connection between digital PR and AI visibility is crucial for maintaining and improving online visibility in the evolving digital landscape, particularly…
Digital Public Relations (Digital PR) is a marketing strategy used to increase awareness and visibility of your brand by leveraging online earned media. You may have heard of public relations, but want a digital focus. Or maybe you’re exploring SEO strategies and came across digital PR through deeper research into link building strategies. As a…
Digital PR has matured. By 2026, it’s no longer a nice-to-have for SEO or brand awareness. For many companies, it’s a core growth channel. But one question still comes up early in almost every conversation: How much does digital PR actually cost? We’ve been doing digital PR for more than 4 years, before it was…
Email deliverability and AI visibility might seem like two different worlds at first. One focused on infrastructure and the other on discovery, but they’re more connected than they appear. Your email infrastructure (SPF, DKIM, DMARC, sender reputation, engagement rates) determines whether people ever see your outreach. And those same emails, the ones that earn backlinks,…
What is traditional PR? Public relations (PR) is the strategic practice of managing how information about a person, brand, or organization is shared with the public. Traditionally, PR has focused on securing coverage in print newspapers and magazines, getting interviews on radio and TV, and shaping a brand’s image through relationships with journalists and editors….
In 2026, the stakes for digital PR are higher than ever. It’s not just about sending emails to journalists or getting featured on random blogs. True digital PR means connecting your brand to the right media, reaching real audiences, and creating content that earns its place in the conversation. Whether your goal is brand awareness,…
DomainKeys Identified Mail (DKIM) is one of the three main email authentication standards that mailbox providers and spam filters use to decide whether to trust an email. When you don’t have a valid record, or if your keys “break”, your outreach campaign, whether you’re doing PR outreach, link building, or sales, won’t see great results….
Guest posting is a fantastic way to build backlinks and get some digital PR exposure for your brand. In fact, when it comes to getting content published on other websites, many digital PR and link building agencies leverage guest posting because they can control the content. Many journalists receive as many as 50+ pitches per…
If there’s one thing that’s constant in PR, it’s change. Brands and organizations are always finding new ways to earn media attention. What once revolved around newspapers and TV has evolved into blogs, podcasts, and digital outlets as audiences consume more content online. Drawing on our experience as a digital PR agency, we’ve put together…
By Nicholas Rubright 
By Jacob Sherman 