Link building is hard. In fact, most SEOs say it’s their least favorite part of their job. Most website owners struggle to build links that move rankings for their website. Others resort to buying backlinks out of frustration rather than earning them. If this sounds like you, you’ve come to the right place. In this article, we…
If you’re reading this, you’ve probably heard a little bit about the basics of SEO and know that you need to change some tags on your website, or something. But it also has to be fast, right? And get backlinks? Let’s clear things up with an in-depth beginner’s guide. Here are 10 steps to optimize…
In this article, I’m going to walk you through exactly how I’ve used HARO to land PR and backlinks for myself and clients. I’ve used this process to get mentioned in places like CNET, American Express, MarketingSherpa, and others. Here are the 3 steps to successfully using HARO to land powerful PR placements and get…
When executing any sort of link building strategy, it can be extremely disheartening when you send hundreds of emails and get no responses. Or worse, you’ve wasted your time with sites that ask you to pay for the link placement. This is a challenge of any link building campaign. However, effectively screening your prospects to…
I’ve been writing outreach emails for nearly 10 years. Early on, I built a music app and sent hundreds of emails to record companies to request music licenses. Later, it was all about link building strategies to grow the blog for that startup to hit 35k monthly visitors in one year. Over the years, I’ve…
With search engines today using backlinks as a signal for content quality, their impact on rankings is well-known among the SEO community. In fact, if you look at popular SEO guides on the internet, like this one from Moz, there are frequent mentions of link building as a means of acquiring backlinks. Google even mentions…
The legitimate success of your link building outreach campaign is essential to moving up in Google for your target keywords. We run link building outreach campaigns for our clients that span from five to 40+ hours/week. Here are five KPIs we use to track the success of our link building outreach campaigns. 1. Prospects per…
Link building is thought to be one of the most effective ways to improve your rankings. In fact, according to this Backlinko-Ahrefs study, more links usually means better rankings. So when putting together a link building campaign, the first step is usually to look into how many links your competitors have for a particular keyword…
If you want to raise massive amounts of money for your startup, you need to prove that your business is designed to scale. If you’re doing SEO for your startup, that includes building out a scalable link building strategy. I’ve been doing link building exclusively for five years now and have done it in almost every industry….
If you’re looking to outsource your link building, you’re not alone. More than 60% of businesses outsource their link building to agencies or contractors. With 65% of marketers agreeing that link building is one of the most difficult parts of SEO, this makes a lot of sense. In-house employees at a business have higher-level things…
By Nicholas Rubright 