In the world of SEO and online visibility, two terms often get thrown around interchangeably: digital PR and link building. While they overlap in some ways, they serve different purposes, follow different strategies, and offer vastly different long-term value. Let’s break down what each actually means, and which one gives you more bang for your…
Backlinks remain one of the most powerful signals in Google’s search ranking algorithm, but if you’ve ever built links as part of your SEO strategy, you’ve likely asked: how long do backlinks take to work? For our clients, on average, it takes 2-4 weeks after a backlink is placed to notice a change in Google…
You get emails and LinkedIn messages every day with someone offering “high-quality” backlinks. Usually, they have a list of sites you can get links from just by paying them a few hundred dollars. But are these backlinks really high-quality? Will they really help your SEO? Chasing the wrong backlinks can do more harm than good….
Last updated Jan 14, 2025. Great backlinks are built, not bought. This means the best backlinks come from manual link building outreach. At Ranko Media, we have over 10 years of experience offering manual link building services. Generally, we focus on content strategies that attract backlinks with both active outreach and passive (free!) link acquisition…
Last updated on Jan 14, 2025. Link building pricing can vary widely, ranging from $500 to $25,000 per month for services and $100 to over $2,500+ per link, depending on your industry and specific campaign needs. For outreach-driven, white-hat link building, every $1,000-$2,000 invested into link building will result in 1 new backlink, on average….
If you’re familiar with SEO, you already know the importance of link building. When you add a link to a social media profile or make a post, you technically do get a backlink. But do these social media backlinks help with your SEO efforts? Some experts believe so, others would consider these signals superficial. Let’s…
Backlinks are one of the most important factors when it comes to strong website SEO. With this comes the concern about backlink management. For example, if you or a previous link building agency has paid for backlinks, should you disavow these? After all, Google built this tool for a reason, right? In this article, we’ll…
Getting backlinks for a finance website legitimately can be tough, especially if you’re not a big bank or finance brand. Big banks are spending more on marketing every year, and search engine marketing (a term for advertising in search engines) is one of the top channels that they’re investing in. So, how can small finance…
The online gambling industry is expected to reach a whopping $153 billion by 2030. This is inclusive of online casinos, sports betting websites, and poker websites. Many major gambling and casino companies are listed on global stock exchanges, such as DraftKings and Flutter Entertainment. Over the years, the search term “online casino” has been rising…
Backlinks, inbound links pointing to your website from another one, are one of the most important ranking factors for search engines. The more relevant and high-quality your backlinks are, the more likely they are to have a positive impact on your search engine rankings. In this article, I’ll provide information on what a high-quality backlink…
By Nicholas Rubright 