Category: SEO

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Finance Backlinks: 5 Ways to Get Backlinks for Finance Sites

By Nicholas Rubright
Jun 05, 2024

Getting backlinks for a finance website legitimately can be tough, especially if you’re not a big bank or finance brand. Big banks are spending more on marketing every year, and search engine marketing (a term for advertising in search engines) is one of the top channels that they’re investing in. So, how can small finance…

How to Get Gambling and Casino Backlinks

By Nicholas Rubright
Jun 05, 2024

The online gambling industry is expected to reach a whopping $153 billion by 2030. This is inclusive of online casinos, sports betting websites, and poker websites. Many major gambling and casino companies are listed on global stock exchanges, such as DraftKings and Flutter Entertainment. Over the years, the search term “online casino” has been rising…

How to Get Real Estate Backlinks With Link Building in 2026

By Nicholas Rubright
Jun 03, 2024

Backlinks, inbound links pointing to your website from another one, are one of the most important ranking factors for search engines. The more relevant and high-quality your backlinks are, the more likely they are to have a positive impact on your search engine rankings. In this article, I’ll provide information on what a high-quality backlink…

Backlink Pricing: How Much Do High-Quality Backlinks Cost in 2026?

By Nicholas Rubright
Feb 18, 2024

If you search Google for “average backlink cost” or similar, you’ll come across lots of different answers. Some are from people who buy backlinks, where you’ll find links at prices ranging from $100-$800 per link. Sometimes more. In this article, instead of going over the cost of buying backlinks, which is ultimately pointless if you…

10 Link Building Strategies for Any Website [With Templates!]

By Nicholas Rubright
Dec 07, 2022

Link building is hard. In fact, most SEOs say it’s their least favorite part of their job. Most website owners struggle to build links that move rankings for their website. Others resort to buying backlinks out of frustration rather than earning them. If this sounds like you, you’ve come to the right place. In this article, we…

The Website SEO Mega Guide – 10 SEO Steps for Any Website

By Nicholas Rubright
Nov 19, 2022

If you’re reading this, you’ve probably heard a little bit about the basics of SEO and know that you need to change some tags on your website, or something. But it also has to be fast, right? And get backlinks? Let’s clear things up with an in-depth beginner’s guide. Here are 10 steps to optimize…

How to Use HARO – 3 Steps to More PR and Backlinks

By Nicholas Rubright
Sep 20, 2022

In this article, I’m going to walk you through exactly how I’ve used HARO to land PR and backlinks for myself and clients. I’ve used this process to get mentioned in places like CNET, American Express, MarketingSherpa, and others. Here are the 3 steps to successfully using HARO to land powerful PR placements and get…

How to Qualify Your Link Building Prospects [5 Qualification Questions]

By Nicholas Rubright
May 13, 2022

When executing any sort of link building strategy, it can be extremely disheartening when you send hundreds of emails and get no responses. Or worse, you’ve wasted your time with sites that ask you to pay for the link placement. This is a challenge of any link building campaign. However, effectively screening your prospects to…

How to Write a Link Building Email [Copywriting Tips, Templates, and Examples]

By Nicholas Rubright
May 04, 2022

I’ve been writing outreach emails for nearly 10 years. Early on, I built a music app and sent hundreds of emails to record companies to request music licenses. Later, it was all about link building strategies to grow the blog for that startup to hit 35k monthly visitors in one year. Over the years, I’ve…

Link Intent Study – 5 Reasons Websites Link to External Content

By Nicholas Rubright
Mar 15, 2022

With search engines today using backlinks as a signal for content quality, their impact on rankings is well-known among the SEO community. In fact, if you look at popular SEO guides on the internet, like this one from Moz, there are frequent mentions of link building as a means of acquiring backlinks. Google even mentions…