Online reviews are a powerful deciding factor for consumers. Just like search engines rely on local backlinks and SEO-focused website content as a local SEO ranking factor, people rely on local online reviews to determine whether a business will offer products or services that will satisfy their expectations. Sites like Google, Yelp, Tripadvisor, and Facebook…
Guest posting is a fantastic way to build backlinks and get some digital PR exposure for your brand. In fact, when it comes to getting content published on other websites, many digital PR and link building agencies leverage guest posting because they can control the content. Many journalists receive as many as 50+ pitches per…
If you’re reading this, you’ve probably heard a little bit about the basics of SEO and know that you need to change some tags on your website, or something. But it also has to be fast, right? And get backlinks? Let’s clear things up with an in-depth beginner’s guide. Here are 10 steps to optimize…
If there’s one thing that’s constant in PR, it’s change. Brands and organizations are constantly finding new ways to get mentioned in the media. What was traditionally newspapers and TV has now turned into blogs and podcasts as people continue to consume more content online. Here’s a snapshot of where things are based on our…
In this article, I’m going to walk you through exactly how I’ve used HARO to land PR and backlinks for myself and clients. I’ve used this process to get mentioned in places like CNET, American Express, MarketingSherpa, and others. Here are the 3 steps to successfully using HARO to land powerful PR placements and get…
If you want to rank your local business higher in Google, you’re going to need backlinks. According to local SEO statistics, like these results from a WhiteSpark survey, backlinks are a contributing factor in organic and map pack rankings. However, unlike traditional link building, local SEO requires that you attract backlinks from local websites, specifically….
Now more than ever, it’s important for businesses to get Google reviews. Local buyers are turning to online reviews for information from their online peers about who they can trust. In this article, we’ll cover why Google reviews are important and some ways to get ones that drive powerful results for your business online. Why…
If you want your business to show up at the top of a Google search, getting your Google Business Profile right is a must. The ranking factors associated with your Google Business Profile account for as much as 36% of the factors that determine where Google positions you in the search results. Nobody really knows…
When searching for local SEO statistics online, it’s hard to find data points that are current and accurate. For example, there’s a common statistic thrown around about how 97% of search engine users search for local businesses online. While that sounds believable and might be true, I couldn’t find a source of evidence for this….
Overall, Google’s algorithm ranks websites in their search results based on 200 different factors. This can make it difficult for businesses to know where to focus their efforts. The factors vary depending on the type of search results we’re looking at. For businesses focused on local SEO, we’re usually looking for ways to rank in…
By Nicholas Rubright 