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The Free Google Business Profile Playbook – Get Listed (and Found) on Google

By Nicholas Rubright
Jul 22, 2022

If you want your business to show up at the top of a Google search, getting your Google Business Profile right is a must. The ranking factors associated with your Google Business Profile account for as much as 36% of the factors that determine where Google positions you in the search results. Nobody really knows…

10 Local SEO Statistics Backed by Real Data for 2024

By Nicholas Rubright
Jul 09, 2022

When searching for local SEO statistics online, it’s hard to find data points that are current and accurate. For example, there’s a common statistic thrown around about how 97% of search engine users search for local businesses online. While that sounds believable and might be true, I couldn’t find a source of evidence for this….

7 Types of Local SEO Ranking Factors for 2024

By Nicholas Rubright
Jul 08, 2022

Overall, Google’s algorithm ranks websites in their search results based on 200 different factors. This can make it difficult for businesses to know where to focus their efforts. The factors vary depending on the type of search results we’re looking at. For businesses focused on local SEO, we’re usually looking for ways to rank in…

Local SEO for Noobs – The Small Business Guide to Local Google Traffic

By Nicholas Rubright
Jul 06, 2022

For 76% of the population, before they visit a retail store, restaurant, or service business, they first consult the internet. If someone moves to a new city and is seeking a gym membership, for example, they might start their research by looking for the one closest to their new home with a “gyms near me”…

10 Reasons Your Business Is Not Showing Up on Google Maps

By Tom Xu
May 29, 2022

A Google Business Profile (formerly known as Google My Business) is an excellent tool for raising your company’s local profile. It is free to use and shows your profile on Google Search, Google Shopping, and Google Maps, helping to make your business much more visible to potential customers. The power of Google is undeniable. Not…

How to Qualify Your Link Building Prospects [5 Qualification Questions]

By Nicholas Rubright
May 13, 2022

When executing any sort of link building strategy, it can be extremely disheartening when you send hundreds of emails and get no responses. Or worse, you’ve wasted your time with sites that ask you to pay for the link placement. This is a challenge of any link building campaign. However, effectively screening your prospects to…

How to Write a Link Building Email [Copywriting Tips, Templates, and Examples]

By Nicholas Rubright
May 04, 2022

I’ve been writing outreach emails for nearly 10 years. Early on, I built a music app and sent hundreds of emails to record companies to request music licenses. Later, it was all about link building strategies to grow the blog for that startup to hit 35k monthly visitors in one year. Over the years, I’ve…

Link Intent Study – 5 Reasons Websites Link to External Content

By Nicholas Rubright
Mar 15, 2022

With search engines today using backlinks as a signal for content quality, their impact on rankings is well-known among the SEO community. In fact, if you look at popular SEO guides on the internet, like this one from Moz, there are frequent mentions of link building as a means of acquiring backlinks. Google even mentions…

5 Link Building KPIs to Track Outreach Campaign Success

By Nicholas Rubright
Mar 05, 2022

The legitimate success of your link building outreach campaign is essential to moving up in Google for your target keywords. We run link building outreach campaigns for our clients that span from five to 40+ hours/week. Here are five KPIs we use to track the success of our link building outreach campaigns. 1. Prospects per…

Competitors Buying Backlinks? Try This White-Hat Negative SEO Hack

By Nicholas Rubright
Jan 10, 2022

Link building is thought to be one of the most effective ways to improve your rankings. In fact, according to this Backlinko-Ahrefs study, more links usually means better rankings. So when putting together a link building campaign, the first step is usually to look into how many links your competitors have for a particular keyword…