Learn with us!

Sign up for our email list to get regular content with marketing tips and studies!

ASO Backlinks – Do Backlinks Help with App Store Optimization?

By Nicholas Rubright
Jan 06, 2022

Because link building is so important for search engine optimization (SEO), app developers who are familiar with the practices of SEO often assume the same is true with app store optimization (ASO). Unfortunately, there is no evidence that backlinks directly impact ASO performance. This case study from YellowHEAD actually points to evidence that backlinks have zero direct impact on ASO…

3 Startup Link Building Strategies That Scale

By Nicholas Rubright
Jan 04, 2022

If you want to raise massive amounts of money for your startup, you need to prove that your business is designed to scale. If you’re doing SEO for your startup, that includes building out a scalable link building strategy. I’ve been doing link building exclusively for five years now and have done it in almost every industry….

How to Outsource Your Link Building [FREE Vendor Test!]

By Nicholas Rubright
Dec 29, 2021

If you’re looking to outsource your link building, you’re not alone. More than 60% of businesses outsource their link building to agencies or contractors. With 65% of marketers agreeing that link building is one of the most difficult parts of SEO, this makes a lot of sense. In-house employees at a business have higher-level things…

How To Move Up in Google for Any Keyword

By Nicholas Rubright
Dec 13, 2021

SEO can get confusing quickly if you’re new to it. With Google’s numerous ranking factors and 350-400 algorithm changes per year, it’s hard to know what you should focus on. This article will help you determine what elements of SEO you should aim your efforts toward to improve your rankings for a specific keyword based on your…

Startup SEO – How I Reached 35k Monthly Visitors in 1 Year

By Nicholas Rubright
Dec 02, 2021

When I was in college, I attempted to launch a Spotify competitor. It ended up failing. However, in the process of attempting to drive signups for that business, I built a blog, which I grew to 35,000 monthly visitors in a little over 1 year. From this traffic, I was able to generate over $2,000/month…

5 Link Building Requirements That Increase Your Cost Per Link

By Nicholas Rubright
Oct 27, 2021

The average cost of a backlink from an outreach-driven campaign can be around $500 on the low end to $1,000 on the high end. This mostly depends on the prospecting parameters you put in place for your campaign. Why? Well, a number of reasons (as we’ll discuss below), but in general it’s because more prospecting…

Guest Posting Outreach – How to Scale It for SEO

By Nicholas Rubright

Guest posting is something people do for a number of reasons. And it’s something we do for many of our clients as a part of our guest posting services. Some of those include brand building, developing industry relationships, or simply getting your writing in front of more people. For this article, however, we will focus…

Link Bait Case Study – How We Earned 100+ White Hat Backlinks for Free

By Nicholas Rubright
Oct 19, 2021

When you ask SEO professionals how to get backlinks, they’ll usually point you in the direction of planning and executing a link building campaign. And there’s nothing wrong with that. In fact, 80% of our business (at the time of writing this) is outreach-driven link building. It does improve SEO performance, and link building is…

Infographic Link Building – 5 Steps for Infographic Promotion Success

By Nicholas Rubright
Oct 18, 2021

As a link building agency and digital PR agency, we do tons of work with infographics to get backlinks and earned media placements. When used for link building, we’ve secured outreach-driven placements, like this one on PC Mag: …and this one on SalesHacker: …and this one on Heap: The success of infographics as a link…

SEO ROI – How to Measure ROI from SEO [FREE Calculator!]

By Nicholas Rubright
Oct 08, 2021

Need a quick answer? Put your numbers into our SEO ROI calculator below to determine your ROI, or continue reading to better understand how to find those numbers!     Many people who buy SEO services measure the success of SEO by how well they’re doing with specific keywords, the cost of their content output, or…