Every few years, search marketing gets a new acronym. First, it was SEO. Then AEO showed up. GEO has a moment, and now LLMO is popping up! Each one comes with new pitch decks, new service pages, and new claims that this is the thing you must invest in or risk being left behind. The…
Search in 2026 is no longer defined by rankings alone. Visibility now depends on whether a brand is understood as a trusted entity, cited in AI-generated answers, surfaced in SERP features, and referenced across the broader web graph that feeds large language models. That shift has raised the bar for SEO agencies. Execution quality, earned…
Digital PR has matured. By 2026, it’s no longer a nice-to-have for SEO or brand awareness. For many companies, it’s a core growth channel. But one question still comes up early in almost every conversation: How much does digital PR actually cost? We’ve been doing digital PR for more than 4 years, before it was…
Email deliverability and AI visibility might seem like two different worlds at first. One focused on infrastructure and the other on discovery, but they’re more connected than they appear. Your email infrastructure (SPF, DKIM, DMARC, sender reputation, engagement rates) determines whether people ever see your outreach. And those same emails, the ones that earn backlinks,…
What is traditional PR? Public relations (PR) is the strategic practice of managing how information about a person, brand, or organization is shared with the public. Traditionally, PR has focused on securing coverage in print newspapers and magazines, getting interviews on radio and TV, and shaping a brand’s image through relationships with journalists and editors….
In the world of SEO and online visibility, two terms often get thrown around interchangeably: digital PR and link building. While they overlap in some ways, they serve different purposes, follow different strategies, and offer vastly different long-term value. Let’s break down what each actually means, and which one gives you more bang for your…
In 2026, the stakes for digital PR are higher than ever. It’s not just about sending emails to journalists or getting featured on random blogs. True digital PR means connecting your brand to the right media, reaching real audiences, and creating content that earns its place in the conversation. Whether your goal is brand awareness,…
DomainKeys Identified Mail (DKIM) is one of the three main email authentication standards that mailbox providers and spam filters use to decide whether to trust an email. When you don’t have a valid record, or if your keys “break”, your outreach campaign, whether you’re doing PR outreach, link building, or sales, won’t see great results….
Backlinks remain one of the most powerful signals in Google’s search ranking algorithm, but if you’ve ever built links as part of your SEO strategy, you’ve likely asked: how long do backlinks take to work? For our clients, on average, it takes 2-4 weeks after a backlink is placed to notice a change in Google…
You get emails and LinkedIn messages every day with someone offering “high-quality” backlinks. Usually, they have a list of sites you can get links from just by paying them a few hundred dollars. But are these backlinks really high-quality? Will they really help your SEO? Not these ones, but backlinks from websites your customers are…
By Nicholas Rubright 
By Jacob Sherman 