What is traditional PR? Public relations (PR) is the strategic practice of managing how information about a person, brand, or organization is shared with the public. Traditionally, PR has focused on securing coverage in print newspapers and magazines, getting interviews on radio and TV, and shaping a brand’s image through relationships with journalists and editors….
In 2025, the stakes for digital PR are higher than ever. It’s not just about sending emails to journalists or getting featured on random blogs. True digital PR means connecting your brand to the right media, reaching real audiences, and creating content that earns its place in the conversation. Whether your goal is brand awareness,…
DomainKeys Identified Mail (DKIM) is one of the three main email authentication standards that mailbox providers and spam filters use to decide whether to trust an email. When you don’t have a valid record, or if your keys “break”, your outreach campaign, whether you’re doing PR outreach, link building, or sales, won’t see great results….
Guest posting is a fantastic way to build backlinks and get some digital PR exposure for your brand. In fact, when it comes to getting content published on other websites, many digital PR and link building agencies leverage guest posting because they can control the content. Many journalists receive as many as 50+ pitches per…
Last updated Jan 14, 2025. If there’s one thing that’s constant in PR, it’s change. Brands and organizations are constantly finding new ways to get mentioned in the media. What was traditionally newspapers and TV has now turned into blogs and podcasts as people continue to consume more content online. Based on our experience as…
By Nicholas Rubright 
By Jacob Sherman 