Prospecting is where most of the important decisions in a link building campaign are made. It’s the part that determines whether outreach makes sense in the first place. When I prospect for links, I’m not only looking for sites that could link. I’m trying to understand which sites actually fit the goal of the campaign,…
So, you’ve realized your website needs a boost. You’ve heard the whispers, seen the studies, and understand that quality backlinks are the lifeblood of strong search engine rankings. But let’s be honest, building those links yourself can feel like trying to catch smoke. It’s elusive and time-consuming. That’s where a link building agency comes in….
If you’ve looked into SEO or digital PR, you’ve probably been told the same things repeatedly. Get more links. Aim for higher DR sites. Increase traffic, and rankings will follow. What people talk about less is something much more basic: how to actually find the right sites and the right contacts to reach out to…
SEO is rarely a quick win. Most projects take around 12 months to break even on the monthly investment. By year two, ROI often reaches 200%. In strong cases, it can climb to 1,000% or more by year three. That long timeline is usually understood going in. What’s harder is knowing when patience is paying…
Every few years, search marketing gets a new acronym. First, it was SEO. Then AEO showed up. GEO has a moment, and now LLMO is popping up! Each one comes with new pitch decks, new service pages, and new claims that this is the thing you must invest in or risk being left behind. The…
Search in 2026 is no longer defined by rankings alone. Visibility now depends on whether a brand is understood as a trusted entity, cited in AI-generated answers, surfaced in SERP features, and referenced across the broader web graph that feeds large language models. That shift has raised the bar for SEO agencies. Execution quality, earned…
Digital PR has matured. By 2026, it’s no longer a nice-to-have for SEO or brand awareness. For many companies, it’s a core growth channel. But one question still comes up early in almost every conversation: How much does digital PR actually cost? We’ve been doing digital PR for more than 4 years, before it was…
Email deliverability and AI visibility might seem like two different worlds at first. One focused on infrastructure and the other on discovery, but they’re more connected than they appear. Your email infrastructure (SPF, DKIM, DMARC, sender reputation, engagement rates) determines whether people ever see your outreach. And those same emails, the ones that earn backlinks,…
What is traditional PR? Public relations (PR) is the strategic practice of managing how information about a person, brand, or organization is shared with the public. Traditionally, PR has focused on securing coverage in print newspapers and magazines, getting interviews on radio and TV, and shaping a brand’s image through relationships with journalists and editors….
In the world of SEO and online visibility, two terms often get thrown around interchangeably: digital PR and link building. While they overlap in some ways, they serve different purposes, follow different strategies, and offer vastly different long-term value. Let’s break down what each actually means, and which one gives you more bang for your…
By Jacob Sherman 
By Nicholas Rubright 