Email deliverability and AI visibility might seem like two different worlds at first. One focused on infrastructure and the other on discovery, but they’re more connected than they appear. Your email infrastructure (SPF, DKIM, DMARC, sender reputation, engagement rates) determines whether people ever see your outreach. And those same emails, the ones that earn backlinks,…
What is traditional PR? Public relations (PR) is the strategic practice of managing how information about a person, brand, or organization is shared with the public. Traditionally, PR has focused on securing coverage in print newspapers and magazines, getting interviews on radio and TV, and shaping a brand’s image through relationships with journalists and editors….
In the world of SEO and online visibility, two terms often get thrown around interchangeably: digital PR and link building. While they overlap in some ways, they serve different purposes, follow different strategies, and offer vastly different long-term value. Let’s break down what each actually means, and which one gives you more bang for your…
In 2025, the stakes for digital PR are higher than ever. It’s not just about sending emails to journalists or getting featured on random blogs. True digital PR means connecting your brand to the right media, reaching real audiences, and creating content that earns its place in the conversation. Whether your goal is brand awareness,…
DomainKeys Identified Mail (DKIM) is one of the three main email authentication standards that mailbox providers and spam filters use to decide whether to trust an email. When you don’t have a valid record, or if your keys “break”, your outreach campaign, whether you’re doing PR outreach, link building, or sales, won’t see great results….
Backlinks remain one of the most powerful signals in Google’s search ranking algorithm, but if you’ve ever built links as part of your SEO strategy, you’ve likely asked: how long do backlinks take to work? For our clients, on average, it takes 2-4 weeks after a backlink is placed to notice a change in Google…
You get emails and LinkedIn messages every day with someone offering “high-quality” backlinks. Usually, they have a list of sites you can get links from just by paying them a few hundred dollars. But are these backlinks really high-quality? Will they really help your SEO? Chasing the wrong backlinks can do more harm than good….
Last updated Jan 14, 2025. Great backlinks are built, not bought. This means the best backlinks come from manual link building outreach. At Ranko Media, we have over 10 years of experience offering manual link building services. Generally, we focus on content strategies that attract backlinks with both active outreach and passive (free!) link acquisition…
Last updated on Jan 14, 2025. Link building pricing can vary widely, ranging from $500 to $25,000 per month for services and $100 to over $2,500+ per link, depending on your industry and specific campaign needs. For outreach-driven, white-hat link building, every $1,000-$2,000 invested into link building will result in 1 new backlink, on average….
If you’re familiar with SEO, you already know the importance of link building. When you add a link to a social media profile or make a post, you technically do get a backlink. But do these social media backlinks help with your SEO efforts? Some experts believe so, others would consider these signals superficial. Let’s…
By Jacob Sherman 
By Nicholas Rubright 