Digital Public Relations (Digital PR) is a marketing strategy used to increase awareness and visibility of your brand by leveraging online earned media. You may have heard of public relations, but want a digital focus. Or maybe you’re exploring SEO strategies and came across digital PR through deeper research into link building strategies. As a…
You’ve heard the buzz: “Content is king,” “technical SEO is crucial,” and “user experience reigns supreme.” All true. But amidst this ever-evolving landscape, one foundational pillar of search engine optimization consistently proves its worth: link building. It’s not just some old-school tactic; it’s a dynamic, powerful force that continues to shape how search engines perceive…
Links remain one of the strongest drivers of organic visibility in SEO. You want to know which link building services truly deliver in today’s landscape, and just as importantly, which ones to steer clear of. In 2026, if you want to improve your rankings in search and your presence in AI search engines, you need…
Prospecting is where most of the important decisions in a link building campaign are made. It’s the part that determines whether outreach makes sense in the first place. When I prospect for links, I’m not only looking for sites that could link. I’m trying to understand which sites actually fit the goal of the campaign,…
So, you’ve realized your website needs a boost. You’ve heard the whispers, seen the studies, and understand that quality backlinks are the lifeblood of strong search engine rankings. But let’s be honest, building those links yourself can feel like trying to catch smoke. It’s elusive and time-consuming. That’s where a link building agency comes in….
If you’ve looked into SEO or digital PR, you’ve probably been told the same things repeatedly. Get more links. Aim for higher DR sites. Increase traffic, and rankings will follow. What people talk about less is something much more basic: how to actually find the right sites and the right contacts to reach out to…
SEO is rarely a quick win. Most projects take around 12 months to break even on the monthly investment. By year two, ROI often reaches 200%. In strong cases, it can climb to 1,000% or more by year three. That long timeline is usually understood going in. What’s harder is knowing when patience is paying…
Every few years, search marketing gets a new acronym. First, it was SEO. Then AEO showed up. GEO has a moment, and now LLMO is popping up! Each one comes with new pitch decks, new service pages, and new claims that this is the thing you must invest in or risk being left behind. The…
Search in 2026 is no longer defined by rankings alone. Visibility now depends on whether a brand is understood as a trusted entity, cited in AI-generated answers, surfaced in SERP features, and referenced across the broader web graph that feeds large language models. That shift has raised the bar for SEO agencies. Execution quality, earned…
Digital PR has matured. By 2026, it’s no longer a nice-to-have for SEO or brand awareness. For many companies, it’s a core growth channel. But one question still comes up early in almost every conversation: How much does digital PR actually cost? We’ve been doing digital PR for more than 4 years, before it was…
By Nicholas Rubright 
By Jacob Sherman 