Great backlinks are built, not bought. This means the best backlinks come from manual link building outreach.
At Ranko Media, we have over 10 years of experience offering manual link building services. Generally, we focus on content strategies that attract backlinks with both active outreach and passive link acquisition techniques.
Sometimes, however, our strategies aren’t the best for your business. If that’s the case, the list below can help you find a service that fits your needs better than our digital PR or link building services.
This list is built based on feedback about these companies that we’ve gotten from our current clients, so we can verify the legitimacy of their tactics.
Here are the 10 best manual link building services that use white hat link building strategies to acquire backlinks.
1. Ranko Media
Location: 100% remote, enabling us to source talent globally and build the best, most creative team in the world!
Industries: Industry agnostic
Recognizable clients: Webex, Twilio, Writer, Binance, Oak Street Health
Pricing: Custom pricing
While we have a stellar manual link building team working constantly to secure high-quality backlinks for our clients, we also have a content and outreach system that’s designed to attract backlinks passively, with no outreach at all.
This process involves creating content that’s designed to appeal to bloggers and journalists in your niche, pitching it to them, and then ranking for keywords that bloggers and journalists use to find this content later.
When they find it on their own and the asset is helpful to their story, they link to it on their own with no pitch required!
Manual link building alone works for many clients, but our new and improved process guarantees that every piece of content we make means to gain valuable links from high DR sites — without using up as many resources for outreach.
Don’t believe the hype? Check out this case study about how we did this for IRC Sales Solutions to win backlinks from places like HubSpot, Entrepreneur, and more!
So yes, we’re putting ourselves first on this list for our unconventional methods of attracting backlinks with manual outreach and content.
2. Page One Power
Location: Boise, Idaho
Industries: Advertising and B2C
Recognizable clients: Intuit QuickBooks, Hyatt, and Lucidchart
Pricing: Custom pricing
Page One Power is a link building agency specializing in manual link building and strategic content creation. With over 13 years of experience, they focus on helping businesses enhance their online visibility and search engine rankings with manually acquired backlinks.
Campaign types can vary, but they often leverage content pitching as a method of acquiring backlinks, but they are relatively flexible in the types of campaigns they can build.
The company also offers in-depth technical audits to make sure your website is well-positioned for link outreach before a campaign begins.
Their services include keyword research, content marketing, technical SEO audits, and white-label solutions for agencies. Known for their transparency and dedicated project management, Page One Power emphasizes manual outreach practices to build high-quality backlinks and improve organic search performance, making them a trusted partner in the SEO industry.
Finally, Page One Power can create on-site linkable content for clients before beginning manual link acquisition. Effective content creation is a key factor that separates legitimate manual link building services from the rest.
3. uSERP
Location: Denver, Colorado
Industries: SaaS, information technology, and services
Recognizable clients: monday.com, Copy.ai, and Mailshake
Pricing: $10,000 – $30,000 per month+
uSERP is a manual link building agency that specializes in white-hat, manual link building as a means of acquiring backlinks for their clients.
Their comprehensive approach includes manual outreach for backlinks, brand mentions, and digital PR palcements. By focusing on creating impactful content and securing mentions in relevant publications, uSERP helps clients significantly boost their online visibility and organic traffic more quickly than if you were to buy the backlinks.
uSERP claims its quality over quantity approach is the faster, more affordable way to outrank competitors. We tend to agree with this. They often drive results driven with content gap analyses, URL analyses, and link reclamation for brand mentions.
uSERP is a manual link building service that’s trusted by large and mid-sized brands. They deliver tailored SEO strategies that drive growth in organic traffic. Plus, their guest posting services can help you build relationships with high-authority outlets.
4. BlueTree
Location: Chicago, Illinois
Industries: SaaS and technology
Recognizable clients: CreditDonkey, FreshBooks, and Dooly
Pricing: $5,000 – $10,000 per month
BlueTree leverages manual link building via digital PR to get editorial mentions for their clients. These editorial mentions fuel increased domain authority, which improves rankings across an entire domain. This is an effective way to scale your brand in the mid-to-long term.
While BlueTree does leverage manual outreach, they also focus on maintaining strong relationships with more than 300 tech-focused publications. This can result in higher success rates from manual outreach, which can work well in the short term and within specific industries, but as the campaign ages, success rates may drop if they start reaching out cold. That said, they do manual link building, and even if their list runs out, they can continue to manage solid campaigns.
BlueTree’s team acquires backlinks by creating topically relevant content for these publications where links to clients, services, and products are naturally and seamlessly integrated into first-class, long-form copy. This is a lot like guest posting, but with a PR focus. BlueTree’s goal is to ensure clients reach their target links in a way that’s completely hands-off for them.
5. Editorial.link
Location: St. Petersburg, Florida
Industries: SaaS, Information Technology, Digital Marketing
Recognizable clients: NordVPN, Depositphotos, DiscoverCars
Pricing: starts at $350 per 1 link (works off of existing relations, may be hard to target readership).
Editorial.Link is a bespoke link building agency focused exclusively on white-hat editorial backlinks, working with SaaS companies, IT brands, and digital businesses.
All links are placed manually inside existing articles on trusted, well-established websites, with every placement reviewed and approved by the client beforehand.
The agency offers a link replacement guarantee, a dedicated account manager, and operates with no upfront fees, ensuring transparency and control throughout the campaign.
Editorial.Link also provides white-label services for agencies, offering reliable, scalable link building tailored to each client’s niche and quality standards.
In addition to standard placements, the agency offers listicle mentions designed to increase visibility in AI Overviews, GPT citations, and other LLM-driven search features, making it a strong partner for brands adapting to the AI era of search.
6. Siege Media
Location: Austin, Texas
Industries: SaaS, fintech, eCommerce, B2B
Recognizable clients: Zillow, Asana, Intuit, Zoom
Pricing: Custom pricing (typically high four to five figures per month)
Siege Media is best known for content-led manual link building. Their approach centers on creating highly linkable assets, then using targeted manual outreach to earn editorial backlinks at scale.
Rather than focusing on one-off guest posts, Siege builds evergreen content that consistently earns links over time. This makes them a strong fit for companies with long-term SEO goals and the budget to invest in premium content creation.
They’re particularly effective in competitive SaaS and fintech niches where links are hard to earn without original data, visuals, or deep research.
7. Digital Olympus
Location: London, United Kingdom
Industries: SaaS, startups, B2B
Recognizable clients: ClickUp, SimilarWeb, Deel
Pricing: Custom pricing
Digital Olympus is a relationship-driven link building agency that focuses heavily on SaaS and startup brands. Their team prioritizes relevance over volume, earning backlinks through personalized manual outreach and partnerships with authoritative publications.
They often work closely with in-house SEO teams, acting as an extension rather than a standalone vendor. Campaigns are strategy-heavy, with careful attention paid to anchor distribution, topical authority, and link velocity.
If you want thoughtful execution instead of aggressive scaling, Digital Olympus is a solid option.
8. Sure Oak
Location: Brooklyn, New York
Industries: B2B, SaaS, professional services
Recognizable clients: American Red Cross, Talkspace, FedEx
Pricing: Custom pricing
Sure Oak approaches manual link building as part of a broader SEO strategy. Their campaigns often combine content creation, linkable asset development, and manual outreach to authoritative websites within a client’s niche.
They’re known for being selective about prospects and conservative with anchor text, which helps keep link profiles clean and algorithm-resistant. For brands concerned about long-term risk, this slower, more deliberate approach can be appealing.
Sure Oak also provides detailed reporting that focuses on impact rather than just link counts.
9. Single Grain
Location: Los Angeles, California
Industries: SaaS, B2B, fintech, eCommerce
Recognizable clients: Amazon, Uber, Salesforce, Airbnb
Pricing: Custom pricing
Single Grain approaches manual link building through content marketing and digital PR rather than transactional placements. Their campaigns are typically built around original content, thought leadership, and promotional assets that earn editorial links from relevant industry publications.
Links are acquired through targeted manual outreach to journalists, editors, and site owners who already cover similar topics. Because these campaigns involve strategy, content production, and promotion, link acquisition is slower but tends to result in placements on authoritative, brand-safe websites.
Single Grain is best suited for companies that want link building integrated into a broader growth or content strategy, not treated as a standalone deliverable.
10. JBH
Location: Manchester and London, UK
Industries: Consumer brands, with strong experience in personal finance, health, beauty, and home
Recognizable clients: Select Car Leasing, Cosmetify, Better.co.uk, Tails.com, NerdWallet
Pricing: Custom retainers
JBH is a performance-focused digital PR agency that earns links through editorial coverage, not paid placements. Their work sits at the intersection of SEO and PR, with campaigns designed to generate coverage on authoritative publications that also drive organic visibility.
They’re best known for data-led digital PR campaigns and fast-moving reactive PR, where their team pitches journalists timely insights tied to news cycles and trending topics. This approach tends to earn links from national and top-tier niche publications, which naturally pushes the effective cost per link into the four-figure range.
JBH is a strong fit for consumer-facing brands that want high-authority editorial links backed by real PR strategy, not transactional outreach. Their campaigns prioritize impact and relevance over volume, making them a good option for companies investing in long-term authority rather than short-term link counts.
What We Looked For In Manual Link Building Services
When evaluating manual link building services, it’s easy to get sidetracked by flashy promises or low prices. But true quality in this space hinges on several critical factors. You want a link building service with a strong team, transparency, the best materials and tools, clear communication, and a deep understanding of their craft.
Most importantly, you want to make sure the link building team you hire is better than the one your competitors are hiring. Your link building has to beat theirs, and like in sports, the best team wins in SEO.
Here’s a breakdown of the core pillars we used to assess these agencies, and what you should consider when making your own choice.
Proven Track Record and Case Studies
This is non-negotiable. An agency claiming to be an expert in manual link building must be able to show you the receipts.
We looked for agencies that could provide concrete examples of successful campaigns, demonstrating tangible results like significant increases in organic traffic, keyword rankings, and domain authority for their clients.
A “proven track record” isn’t just about a list of client names; it’s about detailed case studies that explain the challenges faced, the strategies employed, and the measurable outcomes.
Did they help a SaaS company break into a competitive niche? Did they lift an e-commerce store’s revenue through better rankings?
These stories provide insight into their capabilities and whether their approach aligns with your business goals. Without clear evidence of past success, any agency’s claims are just hot air.
Transparency in Process and Reporting
Manual link building can feel like a black box if an agency isn’t open about their methods.
We prioritized services that offer crystal-clear insights into their processes. This means understanding their link building strategies, how they identify prospects, what their outreach messages and conversations look like, and how they qualify a potential backlink opportunity.
Beyond the process, reporting is crucial. Are their reports easy to understand? Do they provide granular detail on each link acquired, including domain authority, relevance, and the specific page where the link was placed? Do they explain why certain links were pursued and others rejected?
Good agencies don’t just send you a list of links; they provide context and analysis, helping you understand the value of your investment and how it connects to sales.
Ethical Practices (White-Hat Only!)
In the SEO world, there’s a clear line between white-hat and black-hat tactics.
White-hat link building focuses on earning natural, editorially given links through valuable content, genuine relationships, and ethical outreach.
Black-hat tactics, on the other hand, involve manipulative schemes like link schemes, spammy guest posting networks, or paying for links without disclosure.
We strictly focused on agencies that adhere to white-hat methodologies.
Engaging with an agency that uses questionable tactics might yield short-term gains, but it will inevitably lead to penalties from search engines like Google, severely damaging your site’s long-term prospects.
Strong Communication and Client Support
Effective communication is the bedrock of any successful agency-client relationship.
Link building campaigns can be complex and often require ongoing collaboration. We looked for agencies that offer proactive communication, regular updates, and easily accessible client support.
Do they assign a dedicated account manager? Are they responsive to emails and calls? Do they explain technical jargon in an understandable way?
Good communication means you’re always informed about the progress of your campaign, aware of any challenges, and confident that your concerns are being addressed promptly. It’s about feeling like a true partner, not just another client.
Expertise Across Various Industries
While some agencies specialize in a particular industry, the best manual link building services demonstrate adaptability and expertise across a diverse range of industries.
This is because link building isn’t about the industry, it’s about having a deep understanding of the psychology of why journalists and bloggers link to things from their website.
Experience across industries indicates that their core link building principles are robust enough to apply effectively regardless of the subject matter.
An agency that has successfully built links for a B2B SaaS company, an e-commerce brand, and a healthcare provider, for example, shows a breadth of understanding. They know how to identify relevant publishers, tailor outreach, and craft compelling pitches for different audiences and industries.
This versatility is a strong indicator of their ability to handle the unique challenges and opportunities your specific industry presents.
Flexible Pricing and Service Tiers
Link building needs vary wildly from one business to another. A startup might need foundational links, while an established enterprise might require highly targeted, authoritative placements. We sought agencies that offer flexible pricing models and service tiers to accommodate different budgets and objectives.
This could mean retainer-based models, project-based fees, or even packages that scale with the number or quality of links acquired. Transparency in pricing is also key; no hidden fees or vague cost structures.
An agency that can adapt its offerings to your specific situation demonstrates a client-centric approach and a willingness to build a partnership that works for you.
Questions to Ask a Manual Link Building Service
Hiring a manual link building service is a significant investment. Before you sign on the dotted line, you need to be armed with the right questions to thoroughly vet potential partners.
These questions will help you uncover their true methodologies, assess their ethical standards, and determine if they’re a good fit for your long-term SEO strategy.
How do you define “manual” link building?
This might seem obvious, but it’s a crucial clarifying question. Many agencies use “manual” loosely. A truly manual approach involves:
- Human-driven research: Individually identifying relevant, high-quality websites.
- Personalized outreach: Crafting unique emails for each prospect, referencing specific content or value propositions. Not just templates!
- Relationship building: Fostering genuine connections with webmasters and editors.
- Content creation (if necessary): Developing unique, valuable content to earn links, rather than just asking for them.
If their definition sounds like bulk email blasts, automated tools, or generic requests, that’s a red flag. True manual link building is painstaking, but it’s the only way to consistently earn high-quality, impactful links.
What types of links do you primarily build?
Different link types offer different SEO value and carry varying levels of risk. You want to understand their primary tactics. Do they focus on:
- Resource page links? (e.g., getting your content listed on “best resources for X” pages)
- Broken link building? (e.g., finding broken links on relevant sites and offering your content as a replacement)
- Unlinked mentions? (e.g., finding where your brand is mentioned without a link and requesting one)
- Guest blogging (ethical)? (e.g., pitching unique, high-quality content to relevant blogs, not just for a link)
- Digital PR/Content-led link building? (e.g., creating data studies, infographics, or expert commentary that naturally earns coverage and links)
The best agencies often employ a diverse mix of strategies. Be wary of those who rely too heavily on a single tactic, especially if it sounds too easy or too good to be true.
Do you pay for placements?
This is a direct question to gauge their adherence to Google’s spam policies for webmasters. Buying backlinks (without proper disclosure, i.e., “sponsored” tags) is a black-hat tactic that can lead to severe penalties.
A reputable agency will unequivocally say “no” to paying for placements. They understand that earned links, given editorially because your content is valuable, are the only kind that truly build long-term authority and trust with search engines. If they hedge or offer convoluted explanations, run.
What does a typical campaign look like from start to finish?
This question helps you understand their operational flow, timelines, and how they integrate with your team. A good answer will outline stages such as:
- Discovery & Strategy: Understanding your niche, target audience, and current backlink profile.
- Prospecting: Identifying relevant websites and potential linking opportunities.
- Content Audit/Creation: Assessing existing content for linkability or proposing new content ideas.
- Personalized Outreach: Crafting and sending unique pitches.
- Follow-up & Relationship Building: Nurturing connections.
- Link Acquisition & Verification: Securing and confirming live links.
- Reporting: Providing regular updates and performance analysis.
Look for a structured, repeatable process that still allows for customization based on your specific needs.
How do you qualify a website?
Not all links are created equal. A high-quality link comes from a relevant, authoritative, and trustworthy website. Ask them how they assess these factors. They should mention criteria such as:
- Domain Authority (DA)/Domain Rating (DR): While not Google metrics, these third-party scores (from Moz and Ahrefs, respectively) are common proxies for a site’s overall link equity.
- Relevance: Is the site genuinely related to your industry or content?
- Traffic & Engagement: Does the site receive real human traffic from your audience? Are its readers engaged?
- Editorial Standards: Does the site publish high-quality, original content? Is it free of spam?
- Link Profile of the prospect site itself: Does the prospect site link out to spammy sites and have a clean backlink profile of its own?
A sophisticated answer will demonstrate that they look beyond just DA/DR and consider a holistic view of a site’s quality and relevance.
What percentage of outreach contacts converts into placements?
This question helps gauge their efficiency and realistic expectations. While there’s no single “right” answer (it varies by niche, content quality, and tactic), a good agency will be transparent about their typical conversion rates.
They might say something like, “For a content-led campaign in a competitive niche, we typically see a 2-5% conversion rate for cold outreach, but for broken link building, it might be higher, around 8-10%.” This shows they understand the realities of outreach and aren’t promising unrealistic numbers. Be wary of anyone claiming extremely high conversion rates without a compelling explanation.
Do you reuse the same publisher relationships across clients?
This is a subtle but important question for ethical considerations. While an agency might have a network of publishers they’ve worked with, reusing the exact same relationships for every client, especially in similar niches, can dilute the value of the links and raise red flags with search engines for being part of a “link network.”
A good agency will clarify that while they might have existing relationships, each backlink opportunity is still pursued individually, with a unique pitch tailored to the client’s content and the publisher’s audience. They prioritize the unique value proposition for each specific link, ensuring it feels organic and editorially justified, rather than just cashing in on an existing connection.
Get Backlinks With Trusted Manual Link Building Services
Manual link building outreach is an under-prioritized part of the SEO game.
More than 70% of link building agencies and freelancers simply pay for backlinks, so by leveraging white hat, outreach-focused approaches, you can differentiate your strategy from what others are doing.
If you’re looking to work with one of the best link building services, these agencies can guarantee that links are the name and building them is the game.
At Ranko Media, our team of content marketing, PR, and link building outreach professionals are ready to help you scale your website traffic with backlink acquisition. Whatever the size of your company, whatever your industry, we have subject matter experts ready to tackle your project.
Contact us below to get started on a link building strategy for your website!










Well. Now the all concepts clear about manual link building