Local Link Building
We cover all US states
Does Google care about local backlinks?
Google ranks websites based on a number of different factors and algorithms, but numerous studies have shown that these 7 types of local SEO ranking factors play the biggest role in SEO success for local businesses:
When it comes to backlinks, Google considers them as votes for your website. For a backlink to make a good vote, it needs to be relevant, come from an authoritative source, and have fitting anchor text.
Local backlinks are more powerful for local businesses than national backlinks because they have local relevance, which is the strongest factor associated with backlinks.
Local backlinks can even help boost rankings for your Google Business Profile!
If you need local backlinks to boost local authority for your business, contact us now to set up a strategy call.
Local link building agency services
Nobody does local link building. That's why you should.
Backlinks are one of the most important ranking factors.
With our link building services, we build custom outreach strategies for local businesses that are designed to get backlinks from local publications with white-hat, natural, PR-style outreach.
These local backlinks will improve Google rankings locally because Google will see these links as signs that your local community is vouching for you.
Link building is the hardest part of local SEO because there aren’t many reasons a website would typically link to a small business. As a result, many businesses push link building aside or simply buy backlinks, which is considered a black-hat SEO tactic and is against Google’s guidelines.
If you want to run a local link building campaign for your business to get natural, white-hat backlinks from real, local websites, then let’s talk!
How we get local backlinks
We leverage a number of local link building strategies to earn local backlinks for our clients with a focus primarily on getting backlinks from websites based in your business’s city.
These strategies include mainly local guest blogging or digital PR.
Local guest blogging consists of reaching out to local bloggers in your city, pitching content ideas to them, then writing the content and getting it published on their website with a backlink to your website inside of the content.
This is more difficult than guest blogging on a national level because these sites have smaller staff and often are short on time, but we’re able to make use of outreach data from 100’s of past campaigns to make this happen with less guesswork.
Digital PR is essentially PR, but focused on digital outlets. We may run data studies, build graphics, or use commentary to get your business featured on local media outlets’ websites with backlinks to your website as credit for the story.
Backlinks from these media outlets come with the most authority and trust, sending strong positive signals to search engines that your website has local authority.
Local Link Building Pricing
Starter
$2,000
MONTH
Normal
$5,000
MONTH
Heroic
$10,000
MONTH
Local link building FAQ
A local link building agency is exactly what it sounds like: it’s a company that specializes in getting local links from reputable websites back to your website, usually with cold email outreach. Local backlink building can be done for promotional reasons, but it’s often done to improve SEO (Search Engine Optimization) performance.
Based on the needs of your website and the availability of or willingness to invest in content, we run one or multiple of the following link building campaigns for you:
We also offer digital PR, but that’s a different type of service than link building and is a bit more involved.
We have a very powerful team. The three factors that impact SEO the most are the technical aspects of your website, the quality and effectiveness of your content at giving searchers exactly what they’re looking for, and your ability to earn (not buy) backlinks to your website. VERY few companies are good at all of these things, but we excel at all of them. This means we have a top-notch team that can execute SEO campaigns in the most competitive markets, which we’ve done before.
We focus everything on the user. Google wants good experiences for their users, and their algorithm is designed to measure user experience signals. It used to be the case that they just read what’s on the page and sort it, but now they use advanced AI algorithms to measure user behavior signals at a massive scale. With computing power becoming more advanced, the computing power of these algorithms will accelerate and the ability for Google to understand their users will only become better, making our type of work much more important in the future even than today. This is true with how Google analyzes backlinks, too, and is why buying them won’t work anymore. In link building, our user-focused approach means that we’re able to determine what websites Google likes in your industry and develop content that your industry’s journalists and bloggers want to share with their users.
It depends on how the campaigns perform, which can vary by industry, website, and even geographic location. Other link building companies or SEO services charge per link, but they also buy them, which is against Google’s spam policies. With our services, rather than paying for the links, you pay for the outreach services. We conduct manual outreach to influencers, bloggers, and journalists in your niche with campaigns designed to attract high-quality links naturally. These are the types of links that get your website in the SERPs. Even if you’re a startup.
Remember, even Google says that the number of links doesn’t actually matter when attributing links to rankings and that it’s more about quality placements.
We usually aim for 20 or higher as a baseline goal, and we use Ahrefs’ metric of domain rating because that’s where we do a lot of our work to find outreach contacts. However, for local link building, this number can be much lower, as we’re primarily focused on relevance, and many local blogs and websites don’t have much domain authority.
We can aim for higher, but often it drives up the cost per link because it takes us more time to find prospects, and it can impact our response rates. While domain authority is important, it’s more important that the link is fitting for the page that it’s placed on, and that the website is seen as authoritative in your industry. Keep in mind also that domain authority is something that SEO tools use to estimate a website’s authority, but these tools generally go only off of backlinks, while Google may consider other factors.
For link building, you’ll get the following:
