I’ve been writing outreach emails for nearly 10 years. Early on, I built a music app and sent hundreds of emails to record companies to request music licenses. Later, it was all about link building strategies to grow the blog for that startup to hit 35k monthly visitors in one year. Over the years, I’ve…
With search engines today using backlinks as a signal for content quality, their impact on rankings is well-known among the SEO community. In fact, if you look at popular SEO guides on the internet, like this one from Moz, there are frequent mentions of link building as a means of acquiring backlinks. Google even mentions…
The legitimate success of your link building outreach campaign is essential to moving up in Google for your target keywords. We run link building outreach campaigns for our clients that span from five to 40+ hours/week. Here are five KPIs we use to track the success of our link building outreach campaigns. 1. Prospects per…
Link building is thought to be one of the most effective ways to improve your rankings. In fact, according to this Backlinko-Ahrefs study, more links usually means better rankings. So when putting together a link building campaign, the first step is usually to look into how many links your competitors have for a particular keyword…
Because link building is so important for search engine optimization (SEO), app developers who are familiar with the practices of SEO often assume the same is true with app store optimization (ASO). Unfortunately, there is no evidence that backlinks directly impact ASO performance. This case study from YellowHEAD actually points to evidence that backlinks have zero direct impact on ASO…
If you want to raise massive amounts of money for your startup, you need to prove that your business is designed to scale. If you’re doing SEO for your startup, that includes building out a scalable link building strategy. I’ve been doing link building for startups exclusively for five years now and have done it in…
If you’re looking to outsource your link building, you’re not alone. More than 60% of businesses outsource their link building to agencies or contractors. With 65% of marketers agreeing that link building is one of the most difficult parts of SEO, this makes a lot of sense. In-house employees at a business have higher-level things…
SEO can get confusing quickly if you’re new to it. With Google’s numerous ranking factors and 350-400 algorithm changes per year, it’s hard to know what you should focus on. This article will help you determine what elements of SEO you should aim your efforts toward to improve your rankings for a specific keyword based on your…
When I was in college, I attempted to launch a Spotify competitor. It ended up failing. However, in the process of attempting to drive signups for that business, I built a blog, which I grew to 35,000 monthly visitors in a little over 1 year. From this traffic, I was able to generate over $2,000/month…
The average cost of a backlink from an outreach-driven campaign can be around $500 on the low end to $1,000 on the high end. This mostly depends on the prospecting parameters you put in place for your campaign. Why? Well, a number of reasons (as we’ll discuss below), but in general it’s because more prospecting…
By Nicholas Rubright 